Web Developer - TrainingPeaks

Company Information

We are musicians, athletes, coaches and teachers who truly believe in our mission to help people achieve their best. Our software platforms connect performers, instructors and creators enabling them to publish, teach and train using the principles of deliberate practice.

You may know us as TrainingPeaks, MakeMusic, TrainHeroic and Alfred Music. All these brands are under the Peaksware umbrella. TrainingPeaks develops software for coaches and athletes to track, analyze and plan endurance training. TrainHeroic develops software solutions for the strength and conditioning needs of coaches and athletes. MakeMusic develops software to transform how music is composed, taught, learned and performed. Alfred Music creates and publishes educational music to help teachers, students, professionals and hobbyists experience the joy of making music. 

We would love to have you join our ever-growing team! All applicants will receive equal consideration for employment regardless of gender, race, national origin, age, sexual orientation, gender identity, physical disability, religion, or length of time spent unemployed.

General Summary

As a Web Developer you will work closely with the Marketing, Design, and Engineering teams to drive the evolution of our marketing website as a critical demand generation and brand storytelling platform. Working with these key stakeholders, you’ll strategically work to improve performance, improve design and messaging, implement personalization, and optimize user flows with A/B testing. We’re looking for a proactive and detail-oriented problem solver who can confidently navigate both frontend and backend development environments.

You are a continuous learner with a hunger for knowledge. You approach challenges as opportunities to improve. You value team members’ input from all levels and you actively seek ways to support your colleagues.

You will be a part of the Marketing Team, work in close collaboration with Design, Engineering and Product teams, and report to the Senior Director, Growth Marketing. 

Key Responsibilities: 

Website Management

• Build and update webpages in WordPress, using Advanced Custom Fields, Gutenberg, and coding page templates in PHP, HTML, JavaScript, and CSS
• Translate Figma designs and marketing briefs into pixel-perfect, responsive, and SEO-friendly web experiences
• Collaborate with designers and content managers to execute A/B tests, optimize landing pages, and roll out new content blocks
• Maintain technical hygiene by troubleshooting broken links, integrations, performance issues, and UX bugs
• Build, test, deploy, and manage code, content, and file upload changes across local, staging, and production environments
• Manage domain, sitemap, and navigation for primary marketing websites and blogs
• Monitor performance using Google Analytics, Hotjar, and other tools to support marketing insights

Website Testing

• Collaborate with marketing stakeholders to optimize landing and product pages
• Partner with key stakeholders in Marketing and Design to drive personalization and A/B testing processes and tool adoption
• Evaluate and implement SaaS industry best practices
• Research, test, and implement emerging web technologies

SEO 

• Define and implement technical SEO best practices and current trends for optimization of websites across all landing pages and articles
• Develop optimization strategies that increase the company's search engine results rankings
• Set goals that demonstrate measurable improvement in marketing efforts

Reporting, Tracking & Metrics

• Regularly report on, monitor, and analyze site performance KPIs, optimization and testing, and conversion tracking
• Provide strategic input on data collection and usage including the identification of data points to leverage while driving efforts for collection and integration

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

Requirements

Required Qualifications: 

• 5+ years website management experience 
• Experience collaborating cross-functionally with marketing and design teams, and communicating to key stakeholders
• Detail-oriented, organized, and able to manage multiple site updates in a fast-paced, iterative environment
• Experience managing WordPress websites, and other content and education management systems hosting on AWS
• Proficiency in PHP, HTML, CSS, and JavaScript, leveraging Git for version control; familiarity and experience with code deployment processes
• Experience with A/B and multivariate testing and tools, including test design, implementation, and reporting
• Demonstrated experience tracking data, including standard engagement metrics and web analytics tools (Google Analytics)
• Understanding of SEO principles, conversion best practices, and UX basics
• Experience with popular WordPress plugins and tools including Gutenberg, Advanced Custom Fields (ACF), and Divi

Degrees are not required and we value all forms of continued education including traditional four-year degrees, post-graduate degrees, associates degrees, bootcamps, online training, professional certifications, self-teaching and more.

Desired Qualifications: 

• Experience working for Saas organizations
• Experience with Google Analytics and Google Tag Manager
• Familiarity with relevant analytics tools such as MOZ, Google Analytics / GA4 / Google Tag Manager, Yoast, and All in One SEO (AIOSEO)
• Experience with digital marketing conversion tracking & data integration with marketing automation tools

Don’t meet every single requirement? Don’t worry. We still want to hear from you and encourage you to apply.

Benefits

Benefits

Benefits

Compensation

Peaksware/TrainingPeaks is committed to fair and equitable compensation practices. The annual compensation range for this role in Colorado is $91,151-$151,919 Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, and certifications.

This role is eligible for variable compensation, including bonus.

Benefits and Perks

Health

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Dependent Care Flexible Spending Account
• Paid Parental Leave
• Teladoc
• Employee Assistance Program (EAP)
• Additional coverage options such as accident and critical illness insurance and hospital indemnity

Disability and Life

• Company-paid Short Term Disability
• Company-paid Long Term Disability
• Company-paid Basic Life Insurance and AD&D
• Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child

Additional

• 401(K)
• 401(K) Matching
• Pet Insurance
• 12 paid holidays annually and unlimited Flexible Time Off (FTO)
• Free TrainingPeaks, TrainHeroic, MakeMusic accounts, and Alfred Music product
• Access to the Performance and Recovery Center (PARC), our on-site fitness facility
• Employee only access to on-site locker rooms and showers
• Employee only access to secure, indoor bike storage
• Access to our onsite Music Studio
• An assortment of “grab’n go” fruit and snacks as well as on tap cold brew, kombucha, and beer.
• Beautiful onsite cafe that includes indoor and outdoor seating and lounge areas.
• Access to e-bikes available exclusively to Peaksware employees
• Significant investment in resources for employee growth and development
• Corporate discounts on select gym memberships and top brand gear
• Flexible work schedule in a culture of trust

Please contact careers@peaksware.com if you require a reasonable accommodation to review our website or to apply online.

Peaksware adheres to the FLSA Exemption Threshold for minimum wage in all states.

Work Environment

This job operates in a professional office environment that is well-lighted, heated, and/or air-conditioned with adequate ventilation and a noise level that is usually moderate. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.

All employees must comply with all safety policies, practices and procedures. Report all unsafe activities to your manager and/or Human Resources.

Physical Demands

While performing the duties of this job, the employee is regularly required to sit and move about the facility; use hands to handle, or feel; talk by expressing ideas by means of the spoken word; and hear by perceiving the nature of sounds. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

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