Vice President of Marketing

Position Summary

We are seeking a strategic, innovative, and results-driven Vice President of Marketing to lead our marketing efforts across all brand channels. This individual will shape and execute marketing strategies that drive brand awareness, customer engagement, and revenue growth. The ideal candidate brings a balance of data-driven thinking, creative leadership, and exceptional communication skills—along with deep experience in consumer product marketing, ideally within the supplements or food manufacturing industries.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES

• Lead the development and execution of comprehensive marketing strategies to drive brand awareness, customer acquisition, retention, and loyalty.
• Serve as the marketing liaison to the CEO and executive team, providing regular updates, insights, and performance reports.
• Manage and mentor a high-performing, multidisciplinary marketing team, fostering collaboration and innovation.
• Oversee the creation and deployment of marketing assets across digital, print, video, social, email, and events.
• Ensure brand consistency across all platforms and touchpoints in alignment with brand guidelines.
• Collaborate with internal teams—including Creative, Product Development, and Operations—to align marketing efforts with broader business goals.
• Conduct competitive analysis, market research, and customer insights to inform marketing strategies and decision-making.
• Own and optimize the marketing budget, ensuring high ROI across campaigns, paid media, and other initiatives.
• Manage relationships with external vendors, agencies, and consultants to support marketing execution as needed.
• Lead content marketing efforts, including strategy and execution of social media, thought leadership, whitepapers, and other brand storytelling.
• Champion a culture of continuous improvement, coaching and developing team members to grow their expertise and impact.

MINIMUM JOB QUALIFICATIONS AND REQUIREMENTS

• Bachelor's degree in Marketing, Communications, or related field (Master’s degree preferred).
• 10+ years of senior marketing leadership experience; experience in supplements, health/wellness, or food manufacturing strongly preferred.
• Proven success in developing full-funnel marketing strategies that drive measurable growth.
• Strong copywriting and editorial skills, with attention to brand tone, consistency, and storytelling.
• Ability to leverage data and analytics to inform decisions and improve performance.
• Exceptional leadership and team-building abilities.
• Strong organizational and project management skills, with the ability to manage multiple priorities.
• Excellent communication and stakeholder management skills.
• Ability to thrive in a fast-paced, evolving environment.

Work Environment

• Primarily office-based in a smoke-free environment

Physical Requirements

• Frequent sitting
• Ability to lift up to 25 lbs.

Benefits

• Top-Tier Medical, Dental & Vision Coverage – $0 cost when you qualify for our Wellness Program
• Generous Paid Time Off – includes 8 paid company holidays
• 401(k) with Company Match – up to 4.5%
• 100% Company-Paid Life Insurance
• 100% Company-Paid Short-Term Disability Insurance
• Gym Membership Reimbursement
• Monthly Vitamin Allowance + Employee Discounts on Products
• Company-Funded Health Savings Account (HSA) – $1,600 annually
• Cash Bonuses Through Employee Referral Program
• Optional Pet Insurance Available