Revenue Operations & Sales Systems Lead

About Woolf

Woolf is redefining higher education by increasing access to world-class, globally recognized, and transferable degrees. We enable institutions, educators, and entrepreneurs to launch accredited degree programs at speed and scale, ensuring that high-quality education is more accessible than ever.

As a category-defining company, Woolf is accelerating innovation in higher education, creating new opportunities for learning without borders. Backed by leading Silicon Valley investors, we are a globally distributed, remote-first team building the future of education. Learn more at Woolf University.

Role Overview

We're looking for a data-driven, systems-savvy operator to join Woolf as our Revenue Operations & Sales Systems Lead. In this role, you’ll own the tech stack that powers our go-to-market motion across Marketing, Sales, and New Business teams. You’ll audit, streamline, and integrate the tools we use, and surface the insights that help us grow smarter and faster.

You’ll be equal parts systems architect, dashboard builder, and analytics partner—helping the team understand what’s working, what’s not, and what to do next.

This role also includes hands-on support with lead operations, CRM hygiene, and sales enablement—ensuring structured data, smooth handoffs, and optimized outreach processes.

Location: Remote

Employment Type: Full-time employment for U.S.-based candidates; Independent Contractor arrangement for candidates located outside the U.S.

Key Responsibilities:

Systems & Tooling

• Audit the full GTM tech stack—including Salesforce, HubSpot, Google Analytics, Clay, and more—to assess cost-effectiveness and eliminate redundancies
• Propose and implement tooling improvements that simplify workflows and drive scalability
• Set up and maintain integrations between marketing, sales, and analytics systems (e.g., Salesforce ↔ HubSpot ↔ Analytics tools)
• Serve as the go-to expert for all questions related to tooling, tracking, and performance infrastructure
• Lead onboarding and internal training for new tools and systems to ensure consistent usage and adoption

Data & Reporting

• Build and maintain dashboards to monitor KPIs across Woolf’s Marketing, Sales, and New Business teams
• Track and report on performance metrics such as CAC, CPL, SQLs, conversion rates, and sales velocity
• Surface insights to help GTM teams make smarter, faster decisions
• Support attribution modeling and campaign-level performance tracking

Lead Operations & CRM

• Ensure CRM data (Salesforce/HubSpot) is clean, accurate, and structured for optimal usability
• Merge, deduplicate, and categorize inbound and outbound leads with clear status tracking
• Identify and verify target accounts and decision-makers aligned with ICP criteria
• Conduct lead research using LinkedIn Sales Navigator, Clay, company websites, and industry directories
• Enrich and validate contact data using tools like NeverBounce and BriteVerify
• Maintain organized, up-to-date records of lead research and enrichment efforts

Enablement & Collaboration

• Partner with Marketing and Sales to improve funnel visibility, lead handoff, and pipeline performance
• Draft, test, and optimize outbound messaging and email sequences to increase engagement
• Ensure all sales activities (emails, calls, meetings) are logged and reportable
• Collaborate cross-functionally to develop scalable processes that support revenue growth

Requirements

Qualifications:

• 7+ years of experience in Revenue Operations, Sales Operations, or GTM systems roles
• Strong expertise in Salesforce, HubSpot, and lead enrichment tools (e.g., Clay, NeverBounce, LinkedIn Sales Navigator)
• Deep understanding of marketing and sales KPIs and performance tracking
• Proven ability to build dashboards in Looker, Tableau, HubSpot Reports, or Google Data Studio
• Experience managing and integrating tech stacks for revenue teams (ideally in B2B or EdTech)
• Strong analytical skills, attention to detail, and systems-thinking mindset
• Clear communicator with a track record of building scalable processes
• Bonus: experience with lead attribution models and cost optimization

Benefits

• Contract Structure & Compensation
• For candidates based in the United States, this is a full-time employment opportunity that includes health insurance, 401(k), and flexible paid time off (PTO).
• For candidates outside the U.S., Woolf offers Independent Contractor agreement.
• Please note: contractors are responsible for their own taxes and benefits in compliance with their local regulations.
• Why Woolf?
• Global Impact: Work with education leaders worldwide to shape the future of learning.
• Remote Flexibility: Work from anywhere with a schedule that fits your lifestyle.
• Growth Potential: Join a fast-growing company with opportunities to expand your role.
• Innovative Culture: Be part of a mission-driven team backed by top investors.