Field Marketing Analyst

The Field Marketing Analyst is responsible for driving field engagement with integrated marketing programs that leverage a mix of field events, trade shows, digital campaigns, and partner marketing efforts to engage target accounts and key decision-makers. 

responsible for the planning and implementation of event marketing campaigns. Flawlessly executes demand generation campaigns and understands the target buyer persona and what matters to them. Delivers a sales & marketing message that resonates and drives action with the target market. 

The ideal candidate will be self-motivated, energetic, and detail oriented. This position requires excellent organization and interpersonal skills and the ability to manage multiple projects and priorities.

What You’ll be Doing: 

• Interacts with cross-functional teams to identify new event marketing opportunities, prepares regular activity reports, and communicates results and upcoming plans
• Collaborate with cross-functional teams to align messaging and strategy
• Works individually and with a team to recommend action, schedule and plan projects, estimate cost, and manage projects to completion
• Provide necessary reporting and measurement to determine the effectiveness of events and assist in making decisions about what to continue, what to do more of, and what to stop doing
• Work with manager to negotiate contracts and arrangements with third-party service providers to support marketing programs
• Arrange speaking engagements at executive level events
• Identify and invite key decision makers to attend webinars, live meetings and events to drive attendees from target accounts
• Attend events and manage setup and teardown activities
• Assist with the planning of digital events on platforms such as Wistia
• Transcribe digital events to repurpose content for related marketing activities
• Manage promotional inventory
• Maintain marketing calendar and distribute updates
• Other duties as assigned

Requirements

• At least 2 years of experience in a B2B event marketing role
• Detail oriented and consistent in producing quality work
• Ability to handle multiple priorities simultaneously and successfully to ensure all tasks are completed on time
• Self-motivated and able to work independently as well as part of a team
• Excellent problem-solving, organizational, and analytical skills 
• Excellent verbal and written communication skills
• Bachelor’s degree in Marketing, Journalism, Communications, Business, or related field required
• Open to travel
• Bonus Points: experience with Adobe Creative Cloud, Canva, Salesforce, HubSpot, and Wistia
• Prolonged periods of sitting at a desk and working on a computer
• Must be able to lift 15+ pounds

Benefits

Our Work Environment:

• A positive office culture that fosters collaboration
• We enjoy socializing and engaging in fun activities—ping pong, happy hours!
• The opportunity to make a meaningful contribution from your first day

Benefits

• Join a small company that is making a significant impact
• Work alongside a team of committed professionals
• Opportunity to travel to exciting destinations