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Digital Merchant

Blue Nile

New York, NY


Job Details

Full-time


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Full Job Description

R2Net (Blue Nile & James Allen) is a diamond bridal jewelry company with a technology soul. R2Net is an innovative technology company that provides e-commerce and supply chain platforms to connect the entire span of the diamond industry's ecosystem, including manufacturers, retailers, and consumers.

At Blue Nile and James Allen, we’re redefining how people shop for fine jewelry. With an uncompromising commitment to quality, innovation, and transparency, we are striving to provide a seamless online experience to help customers celebrate life’s most brilliant moments. As we grow, we’re seeking a digitally-savvy Digital Merchant to help curate and optimize our product assortment and elevate the customer journey across all touchpoints.

The Digital Merchant will be responsible for driving the strategy, performance, and presentation of our online jewelry assortment (and at times our showroom assortment), across jewelry categories of engagement rings, wedding bands, and fine fashion jewelry. This role blends art and science—requiring strong merchandising instincts, deep category knowledge, and the ability to leverage data to deliver an exceptional digital experience.

Key Responsibilities:

  • Develop and manage the digital merchandising strategy for fine jewelry, bridal, and core categories.
  • Lead online assortment planning in partnership with the merchandising product development team.
  • Execute site merchandising, including category hierarchy, product positioning, landing pages, and cross-sell strategies.
  • Monitor and respond to sales trends, conversion rates, and product performance to drive key business KPIs.
  • Collaborate with marketing, content, and UX teams to optimize product storytelling, personalization, and seasonal campaigns.
  • Partner with analytics and digital product teams to test and iterate on site functionality, filters, sorting, and product discovery tools.
  • Stay attuned to industry and competitor trends in jewelry, fashion, and luxury e-commerce.
  • Maintain high standards for product presentation, ensuring descriptions, photography, and videos meet brand and UX standards.

Requirements

  • 3–5 years of experience in merchandising (merchandising, merchandising analytics, digital merchandising), preferably e-commerce within luxury, jewelry, fashion, or related categories.
  • Highly analytical mindset, with the ability to interpret sales data, customer insights, and market trends to inform merchandising and assortment strategies.
  • Strong trend awareness and the ability to adapt quickly in a fast-paced, evolving retail landscape.
  • Creative problem-solver with a proactive, test-and-learn mindset.
  • A customer-focused approach to merchandising - an exceptional understanding of consumer behavior, preferences, and the online decision-making journey.
  • Attention to detail, organization, and ability to manage multiple product categories and timelines simultaneously.
  • Strong collaboration skills; able to partner cross-functionally with teams in planning, UX, marketing, and product.
  • Proficiency in Excel, Tableau, or other reporting tools; experience with PIMs a plus.

Benefits

At R2Net, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:

  • Paid time off
  • Medical, Dental, Vision and Prescription Insurance
  • 401(k) Retirement Plan with company match
  • Flexible spending account
  • Health savings account
  • Tuition Reimbursement
  • Employee discount
  • Parental leave
  • Life insurance

Annual base pay: $100,000 - $135,000. Final pay rate shall be determined and is based on experience and qualifications.

At this time, R2Net will not sponsor a new applicant for employment authorization for this position.

Additional Information: R2NET INC. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. R2NET INC. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. #LI-WK1

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