Brand Marketing Manager

At CADDi, we are on a mission to unleash the potential of manufacturing. We are seeking a dynamic, strategic Brand Marketing Manager to elevate our brand and shape the narrative that defines who we are. This team member will be critical to our expansion, requiring a seasoned professional capable of developing and championing long-term brand positioning, managing media relations, and executing integrated campaigns within the manufacturing SaaS industry. You will be responsible for defining our brand voice, engaging with key stakeholders, and ensuring our story resonates with our target audience.

What your days will look like:

• Strategic Brand Leadership: Develop and champion long-term brand positioning across core markets and channels, ensuring alignment with overall business goals. Conduct comprehensive brand audits, competitive analysis, and refine CADDi's brand architecture.
• PR & Media Relations Management: Build and nurture strong relationships with media outlets, securing positive press coverage, interviews, and feature stories. Craft compelling press releases and press kits, serving as a primary media liaison and coaching spokespeople for coordinated media opportunities.
• Integrated Campaign Execution: Plan, lead, and execute impactful brand campaigns from concept to rollout across various channels including PR, social media, digital platforms, and events. Collaborate cross-functionally with product, design, and digital teams to ensure consistent and cohesive brand messaging.
• Brand Communications & Storytelling: Create differentiated brand messaging, positioning, and content that resonates with our audience and aligns with business objectives. Lead compelling brand storytelling initiatives across both internal and external communication channels.
• Cross-functional Partnership: Partner closely with product, creative, digital, and sales teams to successfully launch brand campaigns and initiatives. Lead and manage relationships with external agencies and vendors for PR, creative development, and event execution.
• Brand Performance Optimization: Establish and track key performance indicators (KPIs) such as share of voice, brand awareness, sentiment, and campaign return on investment (ROI). Utilize data-driven insights to continuously optimize brand performance and enhance brand perception.

Requirements

What will a successful Brand Marketing Lead bring to the table:

• Extensive Brand Experience: 5+ years of progressive experience in brand marketing, growth marketing, or communications, ideally within the technology, SaaS, or growth-stage brand sectors.
• Proven PR and Campaign Management: Demonstrated expertise in managing public relations and brand campaigns, including a strong track record of successfully pitching media, securing press mentions, and managing spokespeople.
• Strategic Thinking Abilities: Strong strategic thinking with a proven ability to develop robust brand positioning, comprehensive messaging frameworks, and compelling creative briefs.
• Exceptional Communication & Storytelling: Outstanding writing and storytelling skills, capable of crafting impactful press materials, presentations, and both internal and external communications.
• Data-Driven Mindset: A strong data-driven approach with hands-on experience in brand tracking, analytics, and effectively measuring campaign impact.
• Collaborative Leadership: Highly collaborative, comfortable working effectively with diverse internal teams across departments and successfully managing external partners and agencies.
• Educational Foundation: Bachelor’s degree or equivalent in Marketing, Communications, or a related field. An MBA or relevant advanced degree is a plus.

What you will get in return:

• Strategic Impact: Own a core pillar of our marketing strategy, directly leading CADDi's brand narrative and public relations efforts with high visibility and measurable impact.
• Competitive Compensation: Enjoy a competitive OTE salary between $150,000 - $175,000 and comprehensive benefits package including health insurance, 401k matching, and generous PTO.
• Dynamic Work Environment: Thrive in a collaborative, fast-paced culture where innovation is valued and your contributions directly impact the company's success and growth trajectory.
• Career Growth: Seize significant opportunities for rapid career growth and progression within a fast-growing SaaS company at the forefront of digital transformation in manufacturing.
• Comprehensive Benefits: We provide 100% company-covered employee comprehensive health insurance (Medical - UnitedHealth, Dental - Principal, Vision - VSP) to keep you and your family healthy.
• Ownership & Rewards: Be a part of our success story with a competitive stock options plan.
• Financial Security: Start saving for your future with our 401k plan, featuring a generous 4% company match starting on day one.
• Generous Time Off: Maintain a healthy work-life balance with 15 days of paid time off, five dedicated sick days, and ten company holidays to celebrate throughout the year.
• Thriving Culture: We foster a vibrant work environment with delicious company lunches, engaging events, and healthy drinks and snacks to keep you fueled. Celebrate your achievements with us at quarterly events and holiday gatherings.
• Learning & Development: We invest in your growth by providing opportunities to join professional organizations, attend industry conferences, and participate in various learning initiatives.
• Financial Incentives: Benefit from commuter and parking benefits to simplify your daily commute. We also offer referral bonuses to help you spread the word about exciting opportunities at CADDi.

Benefits

At CADDi, we're committed to creating a work environment that fosters your well-being and professional development.  Here are some of the benefits you'll enjoy as part of our team:

• Comprehensive Health Benefits: We provide 100% company-covered employee comprehensive health insurance, including medical  (UnitedHealth), dental (Principal), and vision (VSP) to keep you and your family healthy.
• Ownership & Rewards: Be a part of our success story with a competitive stock options plan.
• Financial Security: Start saving for your future with our 401k plan, featuring a generous 4% company match starting on day one.
• Generous Time Off: Maintain a healthy work-life balance with 15 days of paid time off, five dedicated sick days, and ten company holidays to celebrate throughout the year.
• Thriving Culture: We foster a vibrant work environment with delicious company lunches, engaging events, and healthy drinks and snacks to keep you fueled. Celebrate your achievements with us at quarterly events and holiday gatherings.
• Learning & Development: We invest in your growth by providing opportunities to join professional organizations, attend industry conferences, and participate in various learning initiatives.
• Financial Incentives: Benefit from commuter and parking benefits to simplify your daily commute. We also offer referral bonuses to help you spread the word about exciting opportunities at CADDi.

We are a diverse and inclusive workplace that values your unique talents and perspectives. We are committed to building a team that reflects the communities we serve.

Ready to join a passionate team and make a real difference in the future of Manufacturing in the US? Apply today, and let’s talk.