Brand Marketing & Content Specialist

Who We are

At Swiftwick, we design, engineer and manufacture performance socks that are designed for endurance athletes. We exist to help runners and cyclists grow, persist and push towards their next race, goal, or challenge.

We are seeking a creative and innovative individual to join our team as Brand Marketing & Content Specialist, to execute Swiftwick’s go-to-market strategy for all brand and product marketing campaigns. The ideal candidate has a deep understanding of our target consumer, is a creative thinker and a skilled storyteller, with an aptitude to learn. You are always dreaming up new ideas, keeping up with the culturally relevant moments, and all the latest in performance lifestyle trends.

The role will report directly to our Head of Integrated Marketing and is based in Nashville, TN.

Your Responsibilities

• Partner with the Head of Integrated Marketing to develop a content strategy that aligns with our brand and business objectives and resonates with our target audience, with the goal of creating brand heat and generating excitement. Key channels of responsibility include organic social, editorial, email, and SMS.
• As a key member of the marketing team, you will be responsible for shooting, editing, and producing “outside-of-the-box” creative marketing content that is high-quality, engaging, and informative, that will be executed across various formats across the company’s website, email, SMS, blogs and social media accounts, in accordance with the marketing & content calendar.
• Lead monthly content meetings and work closely with e-comm and marketing partners to ensure alignment and brand consistency across channels and tactics.
• Copywriting: craft exceptional brand narrative copy for various websites and marketing materials, ensuring consistency and brand alignment.
• Work with Head of Marketing on influencer and PR initiatives including but not limited to: influencer gifting and content creation, distributing press kits, and crafting press releases.
• Stay up-to-date with industry trends and best practices in content marketing and digital media.
• Manage marketing calendar to ensure timely delivery of content across all channels.
• Assist with other marketing functions, including but not limited to field marketing activations, partnerships, sponsorships and brand collaborations.

Requirements

• Bachelor’s degree a plus but not required with the relevant professional experience
• 2+ years of functional experience in content marketing, ideally at a consumer brand
• Strong combination of strategic, tactical skills, with the ability to take an idea and execute from beginning to end, while contributing your own ideas and tactics on how to improve campaigns along the way.
• Strong storytelling with the ability to integrate product stories and promotional messaging.
• Familiarity with and understanding of brand marketing-adjacent functions, from creative production and paid social to earned media. 
• Ability to shoot content, with general proficiency in photo and video editing software.

Benefits

• 20 days of PTO (pro-rated for year 1), plus 10 paid federal holidays
• Paid maternity/paternity leave of 6 weeks
• Health insurance - PPO and HDHP (HSA-eligible) options
• Dental and vision insurance
• 401(k) with up to 4% company matching
• Long-term disability insurance, 100% company-paid
• Short-term disability insurance, 100% company-paid 
• 50% discount on Swiftwick purchases for yourself
• Paid volunteer time off
• Wellness stipend